Thom Yorke Pulls Music from Spotify, Calls it Unfair to New Artists

I wrote a small blurb about this last week:  

As reported by The Wall Street Journal, Yorke and Radiohead producer Nigel Godrich took to Twitter on Sunday to announce that they were removing Yorke's solo album The Eraser, their joint project Atoms for Peace, and the debut album from Godrich's band Ultraísta from Spotify and its ilk.

Services like Spotify and Rdio seem great for the listener but downright awful for the artist.  How can a model like this last long term?