The Selling of Attention Deficit Disorder

Oh what do you know, big pharma and doctors have been marketing ADD like Coca Cola markets it's soda and is in turn making a killing.  No wonder I've started to see more and more of my peers getting prescriptions for the disorder.   Alan Schwarz of the New York Times:

"The rise of A.D.H.D. diagnoses and prescriptions for stimulants over the years coincided with a remarkably successful two-decade campaign by pharmaceutical companies to publicize the syndrome and promote the pills to doctors, educators and parents. With the children’s market booming, the industry is now employing similar marketing techniques as it focuses on adult A.D.H.D., which could become even more profitable."

The whole story is excellent and worth a read as well as the accompanying video.

Also, how am I not surprised?